Sans Other Pohi 1 is a bold, normal width, low contrast, italic, tall x-height font.
Keywords: headlines, posters, sports branding, logotypes, packaging, sporty, dynamic, retro, industrial, assertive, impact, speed cue, branding, display, utility, condensed feel, oblique, angular, blocky, tight.
A heavy, oblique sans with compact proportions and a forward-leaning stance. Strokes are thick and uniform with low contrast, and terminals are mostly squared off with subtly rounded corners, giving a cut, engineered look. Counters are relatively tight and often rectangular or softly squared, while curves (C, G, S, 3) are drawn with flattened arcs that keep the rhythm firm and controlled. The lowercase is sturdy and simplified, with single-storey forms and a tall, punchy x-height that maintains presence in text.
Best suited to short, high-impact settings such as headlines, posters, sports and motorsport branding, event graphics, and logo wordmarks. It can also work for packaging or labels where a strong, compressed, forward-moving voice is needed, but its dense counters and oblique angle make it less ideal for long-form reading at small sizes.
The overall tone is fast, tough, and performance-oriented, with a distinctly retro-mechanical flavor. Its slanted posture and dense black shapes convey urgency and momentum, while the squared geometry adds an industrial, utilitarian edge.
The font appears designed to deliver maximum impact with a sense of motion, using an oblique stance and squared, heavy forms to evoke speed, strength, and industrial precision. Its simplified construction suggests a focus on branding and display applications where bold silhouettes and consistent rhythm matter most.
The design favors strong silhouettes over delicate detail, which helps it hold together in impactful settings. The numeral set matches the same squared, compact construction and reads as sturdy and utilitarian, consistent with the letterforms.