Sans Normal Atnum 9 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, product design, editorial, brand systems, presentations, clean, neutral, friendly, contemporary, approachable, legibility, versatility, modern neutrality, friendly clarity, rounded terminals, humanist, open apertures, soft geometry, clear rhythm.
This is a clean, contemporary sans with softly rounded stroke endings and a gently geometric construction. Curves are smooth and even, while straight strokes stay crisp, producing a calm, consistent rhythm across lines of text. Counters and apertures are generally open, and proportions feel balanced rather than condensed or extended, aiding clarity in both uppercase and lowercase. Figures follow the same understated, rounded logic, with simple shapes and minimal ornamentation.
It suits interface copy, dashboards, and product UI where a calm, readable sans is needed. The even color and open forms also work well for editorial text, presentation slides, wayfinding-style labels, and flexible brand systems that need a neutral but friendly voice.
The overall tone is modern and unobtrusive, with a friendly softness coming from the rounded terminals and smooth curves. It reads as practical and approachable rather than technical or stylized, making it easy to use without drawing attention away from content.
The design intention appears to prioritize everyday legibility and broad usability, combining soft geometric cues with a straightforward, workhorse skeleton. It aims to deliver a modern, versatile reading experience that remains comfortable across sizes and settings.
The lowercase shows a straightforward, functional structure with single-story forms where expected and minimal stroke modulation, keeping texture even in paragraphs. Uppercase forms maintain a clean silhouette and consistent spacing, supporting a steady, editorial feel in headlines as well as longer text.