Sans Normal Amgav 17 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'FF Mark' and 'FF Mark Paneuropean' by FontFont, 'Oktah' and 'Oktah Neue' by Groteskly Yours, 'Clear Sans' by Positype, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: ui text, brand identity, editorial, signage, presentations, modern, neutral, friendly, clean, techy, clarity, versatility, modernity, systematic design, everyday typography, geometric, rounded, crisp, monoline, open apertures.
A clean sans with a geometric backbone and gently rounded curves. Strokes are largely monoline with minimal modulation, producing an even, stable color in text. Round letters lean toward circular construction, while verticals and horizontals stay straight and crisp; terminals are generally clean-cut rather than flared. Counters are roomy and apertures in letters like C, S, e, and s remain open, supporting clarity at a range of sizes. Overall spacing feels measured and consistent, with a steady rhythm across capitals, lowercase, and numerals.
Well-suited for interface copy, product branding, and general-purpose editorial typography where a clean, contemporary voice is needed. Its even texture and open forms make it comfortable for longer passages, while the geometric clarity also holds up in titles, wayfinding, and presentation materials.
The tone is contemporary and matter-of-fact, with a subtle friendliness coming from its rounded geometry and open shapes. It reads as confident and efficient rather than expressive, making it feel at home in modern product and editorial settings.
The design appears intended as a versatile, modern sans that prioritizes clarity and consistency. Its geometric construction and restrained detailing suggest a focus on dependable everyday typography that can move between text and display roles without calling attention to itself.
The uppercase set is straightforward and balanced, while the lowercase maintains a simple, workmanlike structure that keeps word shapes stable. Numerals are clear and practical, aligning visually with the rest of the design for consistent UI and text use.