Sans Superellipse Utlok 9 is a bold, very wide, monoline, upright, normal x-height font visually similar to 'Good Times' by Typodermic (names referenced only for comparison).
Keywords: headlines, logos, packaging, posters, sports branding, techy, futuristic, sporty, industrial, confident, modern branding, display impact, tech aesthetic, geometric clarity, rounded, squared, extended, compact counters, flat terminals.
A heavy, extended sans with rounded-rectangle construction and smooth, uniform stroke weight. Curves resolve into superellipse-like bowls with generous corner rounding, while straights stay crisp and orthogonal, creating a distinctly squared-yet-soft silhouette. Apertures and counters are relatively tight, and many joins are simplified, giving the glyphs a compact internal rhythm despite the wide set. Figures follow the same language, with oval/squircle forms and sturdy, flat-ended strokes that read strongly at large sizes.
Best suited to headlines, wordmarks, and short-form messaging where its broad proportions and rounded-squared forms can carry visual identity. It works well for tech products, sports and automotive-style branding, packaging, and poster typography, and can also serve as a distinctive UI or signage accent when used sparingly at comfortable sizes.
The overall tone is modern and engineered, with a sleek, display-forward presence that suggests technology, speed, and contemporary branding. Its wide stance and softened corners feel confident and approachable rather than sharp or aggressive.
The letterforms appear intended to merge geometric efficiency with friendly rounding, delivering a strong, contemporary display sans that feels both technical and approachable. The consistent superellipse construction and wide set prioritize recognizability and brand character over text-centric neutrality.
The design leans toward geometric consistency, favoring rounded rectangular bowls and minimal contrast over calligraphic modulation. The wide proportions amplify horizontal rhythm, and the compact counters add density, which can heighten impact but may require generous sizing or spacing in longer lines.