Sans Normal Atliv 6 is a regular weight, normal width, low contrast, upright, short x-height font.
Keywords: children’s books, packaging, posters, social graphics, branding, playful, casual, friendly, handmade, quirky, humanized sans, casual readability, friendly voice, hand-drawn texture, rounded, monoline, soft corners, irregular rhythm, informal.
A rounded, monoline sans with gently irregular stroke behavior that mimics a confident hand-drawn marker or brush-pen line. Curves are smooth but not perfectly geometric, and terminals tend to be softly blunted rather than sharply cut. Proportions vary slightly from glyph to glyph, creating an uneven, lively rhythm; several forms feel slightly narrow or tall compared to their neighbors, reinforcing a humanized texture. Counters are open and simple, and the overall construction stays clean and uncluttered, with a light, airy footprint in text.
Best suited for display and short-to-medium text where a personable, informal voice is desired—such as children’s and family-oriented materials, packaging, café or boutique branding, posters, and social media graphics. It can also work for quotes, captions, and UI microcopy when a friendly, non-corporate tone is more important than strict typographic neutrality.
The font reads as warm and approachable, with a spontaneous, sketchbook character. Its mild irregularities add charm and personality without becoming messy, giving it an upbeat, conversational tone suited to friendly messaging and casual branding.
The design appears intended to deliver a clean sans foundation with a deliberate hand-drawn wobble—prioritizing charm, approachability, and human presence while keeping letterforms straightforward and readable.
In the sample text, the texture remains consistent across longer lines, producing an organic, handwritten color rather than a rigid typographic grid. Numerals and capitals share the same rounded, hand-made logic, helping mixed-content settings (like headlines with numbers) feel cohesive.