Sans Normal Atbah 3 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: ui text, branding, headlines, packaging, wayfinding, friendly, modern, approachable, clean, playful, approachability, clarity, versatility, modernity, brand friendliness, rounded, soft, geometric, open counters, high legibility.
A rounded sans with smooth, circular construction and near-uniform stroke thickness. Curves are generously softened at joins and terminals, giving letters a gentle, polished silhouette. Proportions feel balanced and contemporary, with open apertures and clear internal spaces that keep text readable at paragraph sizes. The lowercase includes single-storey forms (notably a and g), and the overall rhythm is even and uncluttered, with simple, confident shapes across letters and numerals.
Well-suited for interface typography, product branding, and marketing where clarity and approachability are priorities. The open forms and steady rhythm also make it practical for short-to-medium editorial text, signage, and labels that need clean readability with a friendly voice.
The tone is friendly and approachable, with a casual warmth created by the rounded geometry. It feels modern and accessible rather than technical, lending a light, upbeat character to both headlines and longer text.
Designed to deliver a contemporary rounded sans feel that reads cleanly while projecting warmth. The restrained, consistent construction suggests an emphasis on versatility for everyday communication—neutral enough for functional text, but distinctive enough for brand-forward display.
Round characters like O and Q are notably smooth and stable, while diagonals (V, W, X, Y) remain straightforward and crisp without sharp aggression. Numerals match the soft, rounded theme and maintain clear differentiation for quick scanning.