Sans Other Ismar 5 is a regular weight, normal width, low contrast, upright, short x-height font.
Keywords: branding, packaging, posters, headlines, children's, playful, friendly, quirky, casual, retro, approachability, whimsy, human touch, casual tone, rounded, soft, bubbly, informal, handmade.
A soft, rounded sans with gently irregular geometry and a slightly handmade rhythm. Strokes are largely monoline and end in blunted, subtly tapered terminals, giving counters a smooth, inflated feel. Curves are full and open, while straight strokes show small inconsistencies that create a lively texture in words. The uppercase is simple and sturdy, and the lowercase is compact with relatively small bowls and clear, uncomplicated forms; overall spacing reads comfortable and unforced.
Best suited to display use such as branding, packaging, posters, and playful editorial headlines where its rounded forms can carry personality. It also works well for children’s content, event materials, and casual product labeling, especially when set with generous size and leading.
The tone is warm and approachable, with a whimsical, low-stakes personality that feels conversational rather than corporate. Its unevenness adds charm and a human touch, evoking mid-century casual display lettering and contemporary “friendly UI” sensibilities.
The design appears intended to deliver a friendly, characterful sans that stays straightforward in structure while introducing subtle irregularities for charm. It prioritizes approachability and visual warmth over strict geometric precision, making it useful when a human, upbeat voice is needed.
At larger sizes the irregular stroke behavior becomes a defining feature, adding personality to headlines and short phrases. In paragraphs the texture remains readable, but the bouncy baseline feel and varied widths give the text a distinctly informal voice.