Sans Normal Akrev 14 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Aspira' and 'Neutro' by Durotype and 'Noir' by Mindburger Studio (names referenced only for comparison).
Keywords: headlines, branding, logos, packaging, posters, friendly, modern, confident, approachable, punchy, approachability, impact, clarity, modernity, rounded, geometric, clean, compact, sturdy.
A heavy, rounded sans with geometric construction and smooth, continuous curves. Letterforms show consistent, low-contrast strokes with broadly circular bowls (O/C/G/Q) and softly finished terminals that keep edges from feeling sharp. Counters are relatively open for the weight, and spacing reads even and controlled in both the uppercase grid and the paragraph sample. The lowercase is compact and functional, with single-storey a and g, a short-shouldered r, and a straightforward, utilitarian t; numerals are solid and simple with clear silhouettes at display sizes.
Best suited to headlines, branding, and logo wordmarks where its rounded geometry and strong weight can carry. It also works well for packaging and poster typography, especially for short to medium copy where a friendly, modern tone is desired.
The overall tone is friendly and contemporary, with a confident, poster-ready presence. Rounded shapes and soft terminal behavior lend an approachable voice, while the dense weight and crisp geometry keep it feeling modern and purposeful rather than playful.
The design appears aimed at delivering a contemporary geometric sans with softened edges for approachability, prioritizing clear silhouettes and consistent texture at larger sizes. Its simplified forms and sturdy construction suggest a focus on impactful, modern display typography that remains readable and cohesive in brand-facing applications.
In the sample text, the font maintains a steady rhythm and strong color across lines, making it effective for short phrases and headings. The diagonal strokes (K, V, W, X, Y) feel stable and broad, and the curved letters keep a cohesive circular theme that reads consistently across the set.