Sans Normal Osgav 13 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Fuller Sans DT' by DTP Types, 'EF Franklin Gothic' by Elsner+Flake, 'ITC Franklin' by ITC, 'Franklin Gothic SG' by Scangraphic Digital Type Collection, 'Plymouth Serial' by SoftMaker, 'TS Franklin Gothic' and 'TS Plymouth' by TypeShop Collection, and 'Franklin Gothic' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, bold, confident, industrial, friendly, modern, impact, clarity, modern branding, display strength, geometric simplicity, geometric, clean, compact, rounded, high impact.
A heavy, geometric sans with compact proportions and broad, steady strokes. Curves are built from near-circular bowls with smooth joins, while straight-sided forms stay crisp and squared-off, creating a consistent, engineered rhythm. The lowercase is straightforward and sturdy, with a single-storey “a” and “g” and short, practical terminals; counters are relatively tight, boosting density at display sizes. Figures are robust and simple, matching the letters’ blocky, high-contrast silhouette on the page.
Best suited to headlines, posters, packaging, and branding where maximum impact and quick recognition matter. It can also work for short UI labels or signage at larger sizes, but its dense color suggests avoiding long passages of body text.
The overall tone is assertive and direct, with an industrial sturdiness that reads modern rather than decorative. Its round geometry adds a touch of friendliness, keeping the heaviness from feeling harsh while still projecting strength and clarity.
The font appears designed to deliver a strong, contemporary voice with reliable legibility in bold display settings. Its geometric construction and simplified lowercase forms suggest an emphasis on versatility for modern branding systems and high-visibility typography.
The design favors big, solid shapes over delicacy: wide stems, compact apertures, and clear, minimal detailing. This makes the texture of paragraphs look dark and punchy, especially in longer sample text.