Sans Superellipse Upgi 7 is a bold, very wide, low contrast, upright, normal x-height font visually similar to 'Geogrotesque Sharp' by Emtype Foundry, 'Logik' by Monotype, 'Parsi' by Naghi Naghachian, and 'Ddt' by Typodermic (names referenced only for comparison).
Keywords: headlines, logotypes, posters, gaming ui, sports branding, techno, futuristic, industrial, sporty, mechanical, impact, modernity, systematic, branding, squared, rounded, modular, blocky, compact.
A heavy, squared sans built from rounded-rectangle geometry, with broad proportions and generously curved outer corners. Strokes are uniform and emphatically thick, producing strong, dark shapes and a stable rhythm. Counters and apertures are mostly rectangular or superelliptical, with several letters using small cut-ins and chamfer-like joins that reinforce a constructed, modular feel. The lowercase is compact with short-looking extenders, rounded terminals, and simplified details, while numerals follow the same squared, softened construction for a consistent set.
Best suited to large-scale typography such as headlines, wordmarks, posters, and packaging where its strong, modular shapes can define a visual identity. It also fits interface titling for games or tech products, as well as sports and automotive-themed graphics that benefit from a bold, engineered look.
The overall tone reads as futuristic and engineered, evoking digital interfaces, motorsport graphics, and sci‑fi hardware labeling. Its wide stance and squared curves suggest confidence and speed, while the softened corners keep it friendly enough for contemporary tech branding.
The font appears intended to deliver a contemporary, machine-made voice through rounded-square construction and uniform strokes, prioritizing impact and stylistic cohesion over delicate detailing. Its systematic shapes and notched joins suggest a design aimed at creating an instantly recognizable, futuristic display presence.
The design relies on repeated motifs—rounded corners, squared bowls, and inset notches—creating a highly unified texture in words and headlines. At smaller sizes the dense weight and tight interior spaces can make counters feel compact, so it visually favors display use where its forms have room to breathe.