Sans Normal Arram 10 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Matt' by Fontfabric, 'Galvani' by Hoftype, 'Interval Next' by Mostardesign, and 'Fact' by ParaType (names referenced only for comparison).
Keywords: ui, web, branding, signage, headlines, clean, modern, neutral, friendly, professional, clarity, versatility, modernity, readability, neutrality, geometric, open, smooth, round, even.
A clean, modern sans with largely circular bowls and smooth, continuous curves paired with straight, crisp terminals. Strokes are even and consistent, creating a steady color across words and lines. Proportions feel comfortably open with generous counters; uppercase forms are straightforward and constructed, while lowercase shapes stay simple and highly legible. Overall spacing reads balanced and uncluttered, supporting clear text flow at both large and moderate sizes.
Works well for user interfaces and web typography where clarity and consistent rhythm are important. Its clean construction also suits contemporary branding, product labels, wayfinding, and straightforward headlines that need to read quickly without drawing attention to stylistic quirks.
The tone is neutral and contemporary, with a friendly clarity that feels practical rather than expressive. Its rounded construction softens the voice slightly, giving it an approachable, everyday character suited to modern interfaces and brand systems.
The design appears intended as a versatile, general-purpose sans that prioritizes clarity and neutrality. Its geometric roundness and even texture suggest a focus on dependable readability across common display and text scenarios.
Round letters like O/Q and the curved bowls in B/P/R emphasize a geometric foundation, while diagonal forms (K, V, W, X) stay crisp and controlled. Numerals appear clear and uncomplicated, matching the letterforms in rhythm and visual weight.