Sans Normal Ardaj 6 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'FS Koopman' and 'FS Koopman Variable' by Fontsmith; 'Passenger Sans', 'Passenger Sans Cyrillic', and 'Passenger Sans Cyrillic Variable' by Indian Type Foundry; and 'Genera Grotesk' by Wahyu and Sani Co. (names referenced only for comparison).
Keywords: ui text, product design, wayfinding, editorial, branding, clean, modern, neutral, friendly, functional, clarity, versatility, modernization, neutrality, readability, geometric, rounded, open apertures, even rhythm, clear counters.
This typeface is a clean sans with broadly geometric construction and softly rounded curves. Strokes are even and consistent, with smooth joins and minimal modulation, giving the letters a stable, uniform color in text. Round forms (C, O, Q, e, o) are close to circular, while straight-sided shapes (E, F, H, N) keep crisp terminals. The lowercase uses single‑storey a and g, compact shoulders, and open counters that stay clear at typical reading sizes; numerals are straightforward and proportionally aligned with the rest of the set.
It suits interface copy, product labeling, and general-purpose layouts where clarity and neutrality are important. The clean geometry also works well for contemporary branding systems and editorial text that needs a straightforward, unobtrusive voice.
The overall tone is modern and matter‑of‑fact, with a friendly edge coming from the rounded geometry and open forms. It feels restrained rather than expressive, aiming for clarity and calm consistency.
The design appears intended as a versatile, everyday sans built around simple geometric primitives and consistent stroke behavior. Its choices prioritize legibility and a contemporary, system-ready look over stylistic idiosyncrasy.
Spacing appears balanced with a steady baseline rhythm, and the shapes favor legibility through uncomplicated silhouettes and generous internal space. The glyphs avoid decorative quirks, keeping punctuation and figures visually compatible with body text.