Sans Normal Akbab 7 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Mont Blanc' by Fontfabric, 'Axiforma' by Monotype, 'Madani' and 'Madani Arabic' by NamelaType, 'Neuville' by Poetic Poetical, and 'Pulp Display' by Spilled Ink (names referenced only for comparison).
Keywords: branding, headlines, ui labels, posters, packaging, modern, friendly, clean, confident, neutral, versatility, clarity, approachability, modernity, rounded, geometric, open counters, large apertures, even color.
This typeface is a rounded, geometric sans with smooth curves and a steady, even stroke. Letterforms are built from broad circular and elliptical shapes, producing generous counters and clear interior space. Terminals are clean and mostly straight or softly rounded, and joins feel sturdy and simplified rather than calligraphic. Proportions are balanced with a moderate x-height and a consistent rhythm; overall spacing reads comfortable and stable at display sizes and in short text samples.
It suits branding systems, headlines, and marketing materials where a clean, contemporary sans is needed with a warmer edge. The sturdy shapes and open counters also make it a practical choice for UI labels, navigation, and product packaging, especially at medium-to-large sizes.
The overall tone is modern and approachable, with a friendly softness coming from the rounded geometry. Its sturdy construction and uniform texture project clarity and confidence without feeling sharp or technical. The result is a neutral, contemporary voice that can lean either corporate or casual depending on layout and color.
The design appears intended to deliver a versatile, contemporary sans that remains friendly and readable through rounded geometry and open forms. It prioritizes a consistent, even texture and straightforward construction for broad applicability across identity and interface contexts.
Several forms emphasize openness and legibility through wide apertures and clear differentiation in key shapes (notably the round letters and numerals). The sample text shows a solid typographic “color” with minimal visual noise, and the curves keep the palette cohesive across uppercase, lowercase, and figures.