Sans Superellipse Etmaf 17 is a bold, narrow, low contrast, italic, tall x-height font visually similar to 'Laqonic 4F' by 4th february, 'Kuunari' and 'Kuunari Rounded' by Melvastype, 'Hype Vol 1' by Positype, 'Amsi Grotesk' by Stawix, 'Merchanto' by Type Juice, and 'Manual' by TypeUnion (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, labels, sporty, urgent, modern, industrial, advertising-forward, space saving, high impact, motion, modern utility, condensed, slanted, high-impact, sturdy, clean.
A condensed, slanted sans with heavy, sturdy strokes and a compact footprint. Curves tend toward rounded-rectangle geometry, giving counters and bowls a slightly squarish, superellipse feel rather than purely circular forms. Terminals are mostly blunt and straightforward, and the overall rhythm is tight with assertive verticals and short cross-strokes, producing strong word shapes and dense texture in lines of text. Numerals and capitals share the same compressed, forward-leaning stance, maintaining a consistent, hard-working presence across the set.
Best suited to headlines, poster typography, and display settings where a condensed, forward-leaning voice can amplify energy and presence. It also works well for sports branding, packaging callouts, and labels that need compact, high-impact wording without decorative distractions.
The font conveys speed and momentum through its strong slant and compressed proportions, reading as energetic and purposeful. Its bold, no-nonsense construction feels athletic and contemporary, with an advertising tone that suggests action, urgency, and performance messaging.
This design appears intended to deliver maximum impact in limited horizontal space while projecting a sense of motion. The geometry balances utilitarian clarity with softened, rounded-rectangle curves, aiming for a contemporary, performance-oriented display sans that stays consistent across capitals, lowercase, and numerals.
The superellipse-influenced round forms keep the design from feeling cold despite its intensity, adding a subtly engineered smoothness to bowls and corners. The narrow widths and firm stroke endings help it hold together at large sizes where impact is the priority, while the dense spacing creates a cohesive, poster-like color in paragraphs.