Sans Superellipse Etbin 10 is a bold, narrow, low contrast, italic, tall x-height font visually similar to 'Swiss 721' by Bitstream, 'Newhouse DT' by DTP Types, 'Helen Bg' by HS Fonts, 'Helvetica' by Linotype, 'Opinion Pro' by Mint Type, 'CG Triumvirate' by Monotype, 'Body' by Zetafonts, and 'Octagen Condensed' by deFharo (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, wayfinding, sporty, urgent, modern, assertive, industrial, impact, speed, branding, compactness, modernity, condensed, oblique, compact, rounded corners, closed apertures.
A compact, forward-slanted sans with heavy, uniform strokes and a tightly packed footprint. Curves are built from rounded-rectangle geometry, giving bowls and counters a squarish softness rather than pure circularity. Terminals are clean and blunt, with minimal modulation and consistent stroke behavior across the set. The rhythm is dense and energetic, with relatively narrow letters, closed-ish apertures, and sturdy numerals that hold their shape well at display sizes.
Best suited to short, high-visibility copy such as headlines, posters, sports and fitness branding, packaging callouts, and bold UI labels. It works particularly well where an energetic, compressed voice is needed and the italic angle can reinforce motion or emphasis.
The overall tone is fast, forceful, and contemporary, evoking sports branding and high-impact headlines. Its oblique stance and dense color create a sense of motion and urgency, while the rounded-rectangle forms keep it friendly enough to avoid feeling harsh.
The design appears intended to deliver maximum impact in a condensed, forward-leaning form, combining robust strokes with rounded-rectangle construction for a modern, engineered feel. It prioritizes strong silhouettes and speed-forward attitude over open, bookish readability.
Round letters like O/Q read as superelliptical rather than circular, and the oblique slant is consistent in both uppercase and lowercase. The design favors compact counters and strong silhouettes, which increases punch in large settings but can feel tight in longer text blocks.