Sans Superellipse Etlom 7 is a bold, narrow, low contrast, italic, normal x-height font visually similar to 'Cream Opera' by Factory738, 'Nestor' by Fincker Font Cuisine, 'FS Industrie' by Fontsmith, 'Asket' by Glen Jan, 'Belle Sans' by Park Street Studio, 'Hype vol 2' by Positype, and 'Breuer Condensed' by TypeTrust (names referenced only for comparison).
Keywords: headlines, posters, sports branding, app ui, packaging, sporty, assertive, modern, energetic, technical, speed emphasis, space saving, modern branding, high impact, compact ui, condensed, slanted, geometric, rounded, compact.
A compact, condensed sans with a pronounced forward slant and sturdy, uniform stroke weight. Curves are built from rounded-rectangle geometry, giving counters and bowls a smooth, superelliptical feel rather than perfectly circular forms. Terminals tend to be clean and blunt, with tight internal spacing and a firm rhythm that stays legible at display sizes. Numerals follow the same sturdy construction, with oval-like rounds and straight-sided verticals that keep the set visually consistent.
This font excels in headlines, subheads, and short bursts of copy where a compact footprint and high impact are beneficial. It suits sports and performance-oriented branding, product packaging, promotional graphics, and UI labels that need a modern, space-efficient voice. For longer paragraphs, it works best with generous leading and modest tracking to maintain clarity.
The overall tone is fast, punchy, and contemporary, with a motion-forward slant that suggests speed and urgency. Its dense proportions and confident weight read as sporty and assertive, while the rounded geometry keeps it approachable rather than harsh. The style feels purpose-built for attention and impact.
The design appears intended to deliver a space-saving, high-energy sans voice with a distinctly modern, rounded-rect geometry. Its strong slant and dense proportions prioritize momentum and emphasis, while consistent stroke weight and simplified detailing keep it clean and adaptable across display and interface contexts.
The italic angle is strong enough to shape word texture noticeably, especially in longer lines, creating a forward-leaning cadence. The condensed width and relatively tight apertures concentrate darkness in text, so it performs best when given breathing room via tracking and line spacing.