Sans Normal Keras 11 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Fuller Sans DT' by DTP Types, 'Bio Sans' and 'Bio Sans Soft' by Dharma Type, 'Benton Sans' and 'Benton Sans Std' by Font Bureau, 'Franklin Gothic' and 'ITC Franklin Gothic LT' by ITC, and 'Franklin Gothic' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, sports branding, campaigns, packaging, energetic, sporty, confident, modern, dynamic, emphasis, impact, motion, branding, oblique, geometric, rounded, clean, solid.
A heavy, oblique sans with smooth geometric construction and full, rounded curves. Strokes are consistently thick with minimal contrast, and terminals are cleanly cut, giving letters a sturdy, graphic presence. Counters are generous for the weight, and spacing feels deliberately open to keep forms readable in slanted text. Figures are wide and stable, matching the letters’ compact, forward-leaning rhythm.
Best suited to short, high-impact text such as headlines, posters, advertising, and bold UI or hero messaging where emphasis is needed. The heavy oblique form also fits sports and lifestyle branding, as well as packaging and signage that benefit from strong contrast against a background through mass rather than fine detail.
The overall tone is assertive and kinetic, with a forward motion that reads as active and contemporary. Its combination of weight and slant suggests speed and emphasis, making the voice feel punchy and promotional without becoming decorative.
The design appears intended to deliver a modern, high-visibility italic sans for emphasis and motion, prioritizing bold silhouettes, clean geometry, and legibility at display sizes.
The italic angle is strong and consistent across caps, lowercase, and numerals, producing a uniform rightward flow. Round letters (like O/C/G) stay smooth and even, while diagonals (A/V/W/X/Y) appear sturdy and tightly controlled, reinforcing a cohesive, engineered feel.