Sans Normal Puliy 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'EquipCondensed' by Hoftype, 'Sebino Soft' by Nine Font, and 'TT Hoves Pro' by TypeType (names referenced only for comparison).
Keywords: posters, headlines, packaging, kids branding, stickers, playful, friendly, chunky, cartoonish, bubbly, approachability, impact, informality, handmade feel, rounded, soft, blunt, bouncy, quirky.
A heavy, rounded sans with soft corners and bulbous terminals that keep the texture dense and even. Strokes are broadly consistent in thickness, with gently uneven, hand-cut-like edges that add a subtle wobble without breaking legibility. Counters are compact and rounded, apertures tend to be closed up, and joins are thick and cushioned, giving letters a sturdy, “puffy” silhouette. The lowercase uses single-storey a and g, short ascenders/descenders, and simplified forms; figures are similarly chunky with smooth, exaggerated curves and compact interiors.
Best suited to display settings where a friendly, attention-grabbing voice is needed—posters, playful branding, packaging, and short social or editorial headlines. It can also work for logos and labels where a soft, approachable look is desired, especially at medium-to-large sizes.
The overall tone is warm and humorous, reading as approachable and kid-friendly rather than formal or technical. Its soft massing and slightly irregular rhythm evoke handmade signage and cartoon title lettering, lending a cheerful, snackable energy to headlines and short phrases.
The design appears intended to deliver maximum friendliness and impact through thick, rounded forms and simplified construction. The slight irregularity suggests a goal of keeping the letterforms lively and informal, avoiding the sterile precision of geometric display sans styles.
Spacing appears generous enough for display use, while the heavy weight and tight counters can cause internal shapes to fill in at smaller sizes. Round letters (o, c, e) feel especially inflated, and diagonals (v, w, x) are thick and blunt, reinforcing a sturdy, toy-like presence.