Sans Normal Obmad 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Antry Sans' by Mans Greback and 'Tolyer' by Typesketchbook (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, retro, punchy, playful, sturdy, impact, approachability, display clarity, retro tone, rounded, compact, soft, chunky, high-impact.
A heavy, rounded sans with compact counters and broad, smooth curves that create a dense, ink-rich texture. Strokes stay visually even, with subtly tapered joins and softened terminals that keep the shapes from feeling mechanical. The letterforms are wide and stable, with generous shoulders and bowl shapes that read clearly at display sizes; spacing appears tight by default, contributing to a bold, cohesive rhythm in words and lines.
Best suited to display typography where weight and personality are an advantage: headlines, posters, packaging fronts, logos, and bold signage. It also works well for short promotional copy and social graphics where a compact, high-impact texture helps maintain legibility at a glance.
The overall tone is upbeat and approachable, with a nostalgic, poster-like presence. Its chunky proportions and rounded geometry feel energetic and informal, giving text a confident, friendly voice rather than a strict or technical one.
The design appears intended to deliver maximum visual impact with an approachable, rounded voice—prioritizing strong word shapes and a cohesive, dark typographic color for attention-driven applications.
Uppercase forms are particularly blocky and attention-grabbing, while lowercase maintains the same robust color, producing strong continuity across mixed-case settings. Numerals match the weight and roundness of the letters, supporting consistent emphasis in headlines and short statements.