Slab Square Pehi 12 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Calanda', 'Cargan', and 'Orgon Slab' by Hoftype; 'Multiple' by Latinotype; and 'Paul Slab' and 'Paul Slab Soft' by artill (names referenced only for comparison).
Keywords: headlines, subheads, editorial, posters, signage, classic, confident, utilitarian, authoritative, readability, impact, clarity, tradition, stability, slab serif, bracketless, square serif, robust, sturdy.
This slab serif features sturdy, squared-off serifs and blocky terminals with minimal stroke modulation. Curves are broad and fairly geometric, while joins and counters stay open enough to keep forms legible at text sizes. The uppercase has a solid, even color and a slightly monumental feel; the lowercase is straightforward with compact, workmanlike shapes and clear punctuation-like dots. Figures appear lining and evenly weighted, matching the alphabet’s firm rhythm.
Well-suited to headlines and subheads where a strong, traditional voice is needed without high contrast. It can also serve editorial typography in magazines or book layouts, and works effectively for posters and signage that benefit from sturdy letterforms and a firm typographic color.
Overall it reads as confident and no-nonsense, with a classic editorial flavor. The blunt serifs and steady texture give it a practical, authoritative tone rather than a delicate or calligraphic one.
The font appears intended to deliver a dependable slab-serif voice with bold-looking serifs and clear, stable shapes that prioritize readability and impact. Its restrained detailing suggests a focus on practical typesetting with a confident, traditional presence.
The design maintains a consistent slab treatment across straight and curved letters, producing a stable, rectangular silhouette in words and a strong horizontal baseline presence. It holds up well in dense settings, where its low contrast and sturdy serifs preserve clarity.