Sans Normal Ogdi 9 is a very bold, wide, low contrast, upright, tall x-height font visually similar to 'Carmen Sans' by StudioJASO (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, bold, impact, clarity, approachability, modernity, rounded, geometric, sturdy, clean, punchy.
A heavy, rounded sans with broad proportions and compact internal counters that emphasize mass and presence. Curves are smooth and near-circular in letters like C, O, and S, while flats and joins stay clean and crisp, producing a clear geometric rhythm. Terminals are mostly blunt and straightforward, with minimal modulation, and the lowercase shows simple, sturdy constructions (single-storey a and g) that read clearly at larger sizes.
Well-suited to headlines, posters, and display typography where impact and clarity are priorities. It also fits branding and packaging that benefit from a sturdy, modern sans with friendly rounding, and works well for short UI labels or signage when strong emphasis is needed.
The overall tone feels confident and approachable, pairing strong visual weight with softened, rounded forms. It projects a contemporary, no-nonsense voice that can swing between friendly and assertive depending on spacing and color.
The design appears intended as a high-impact display sans that keeps a clean, geometric foundation while softening the tone through rounded curves and uncomplicated letterforms. Its goal seems to be delivering strong presence without feeling sharp or technical.
Spacing appears generous enough to keep dense shapes from clogging, and the punctuation and numerals match the same solid, rounded construction for consistent texture in text. The design’s closed apertures and compact counters contribute to a bold, poster-ready color, especially in longer lines.