Slab Square Erja 2 is a very bold, wide, medium contrast, upright, tall x-height font.
Keywords: headlines, posters, branding, packaging, signage, industrial, poster, retro, assertive, playful, maximum impact, retro signage, industrial voice, distinct texture, chunky, blocky, stencil-cut, rounded corners, compact counters.
A chunky display slab with heavy rectangular stems and blunt, square-ended serifs. The letterforms are built from broad, almost modular shapes, softened by gently rounded outer curves in bowls and shoulders. Many glyphs show small, consistent interior cut-ins and notches that create a stencil-like sparkle and break up large black areas, while counters remain tight and geometric. Lowercase is robust and simplified with a tall x-height and short ascenders/descenders, giving text a dense, even rhythm; figures are similarly weighty and built to match the blocky texture.
Best used for headlines, posters, logotypes, and short brand statements where mass and impact are desired. It also fits packaging and signage that wants a tough, industrial voice with a retro edge. For longer text, larger sizes and generous spacing help preserve the internal cut details and prevent the page from feeling overly dense.
The overall tone is loud, sturdy, and attention-grabbing, with a retro-industrial flavor. The small cut details add a playful, mechanical feel—like die-cut lettering or stamped signage—keeping the heaviness from becoming flat. It reads as confident and slightly quirky, suited to bold messaging rather than subtlety.
The design appears intended to deliver maximum presence with a rugged, slab-based structure, while using small internal cutouts to add distinctiveness and improve visual rhythm in heavy display settings. It prioritizes strong silhouettes and a compact, sign-ready texture over delicate detail.
In paragraphs the heavy texture quickly becomes a solid mass, so the design’s character is most apparent at larger sizes where the notches and tight counters remain distinguishable. The silhouette stays stable and grounded, with strong horizontals and a consistent, squared-off finishing throughout.