Sans Normal Uldav 13 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: book text, editorial, magazines, headlines, branding, classic, literary, formal, refined, readability, editorial tone, classic styling, professional utility, transitional, bracketed, high contrast, crisp, calligraphic.
This typeface shows a traditional serif construction with clearly bracketed serifs, a moderate-to-high stroke contrast, and smooth, well-controlled curves. Capitals are proportioned with a classical, slightly condensed feel and sharp internal joins, while lowercase forms are compact and steady with a conventional two-storey “a” and “g”. Counters are relatively open and round, terminals are crisp rather than soft, and the numerals appear lining with consistent, bookish proportions. Overall rhythm is even and text color is firm, giving paragraphs a composed, print-oriented texture.
It is well suited to book and long-form editorial typography where a traditional serif texture supports readability. It also works effectively for magazine headlines, pull quotes, and refined branding that benefits from a classic, authoritative voice.
The tone is classic and literary, evoking established editorial and publishing typography rather than a playful or techy voice. It feels formal and trustworthy, with a refined, slightly traditional presence suited to serious reading and polished messaging.
The design intent appears to be a dependable, general-purpose serif for reading and editorial composition, balancing crisp detailing with conventional proportions to produce a familiar, professional typographic color.
In text, the letterfit reads balanced and neither overly tight nor loose, helping maintain a stable line while still allowing the serifs and contrast to articulate word shapes. The combination of crisp serifs and smooth curves gives it a clean, dignified finish at display sizes and a familiar, comfortable feel in longer passages.