Sans Normal Regij 12 is a bold, narrow, low contrast, upright, short x-height font visually similar to 'Artegra Sans' by Artegra, 'Aspira' by Durotype, 'FF Mark' and 'FF Mark Paneuropean' by FontFont, and 'Averta PE' and 'Averta Standard PE' by Intelligent Design (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, branding, friendly, retro, punchy, playful, approachable, impact, approachability, display clarity, retro tone, rounded, compact, chunky, soft corners, high legibility.
This typeface is a compact, heavy sans with rounded terminals and broadly uniform stroke thickness. Curves are full and smooth, giving counters a circular/oval feel, while joins and corners are slightly softened rather than sharply cut. Proportions are tight and sturdy, with wide stems and relatively small internal counters that maintain clarity at display sizes. The overall rhythm is dense and confident, with a consistent, utilitarian geometry across letters and numerals.
Best suited to headlines and short statements where strong typographic color is an advantage, such as posters, packaging, signage, and brand marks. It also works well for punchy UI labels or promotional graphics where a friendly, high-impact sans is needed and the text is not overly long.
The overall tone is warm and upbeat, balancing a solid, dependable presence with a distinctly casual, slightly retro charm. Its rounded shapes and chunky weight read as friendly and accessible rather than technical or severe, making it feel inviting and informal while still assertive.
The design appears intended to provide an energetic, approachable display sans that delivers strong emphasis without feeling harsh. By combining dense weight with rounded finishing and simple, consistent construction, it aims for immediate readability and a personable voice in attention-grabbing contexts.
The lowercase shows a straightforward, workmanlike construction with simple bowls and minimal modulation, helping text remain clear despite the heavy color. Numerals follow the same rounded, compact logic and appear designed to stand out strongly in headings and UI-style callouts.