Sans Superellipse Rubuv 3 is a regular weight, narrow, medium contrast, upright, tall x-height font.
Keywords: headlines, posters, magazine titles, branding, packaging, retro, editorial, dramatic, stylish, confident, display impact, retro modernity, space efficiency, editorial voice, condensed, vertical, smooth, soft corners, high waistlines.
A condensed, vertically oriented display face with smooth, rounded-rectangle construction in bowls and counters. Strokes stay largely monolinear with subtle swelling and tapered joins, producing a clean rhythm without sharp corners. Capitals are tall and columnar, while lowercase forms keep a prominent x-height and compact apertures, giving words a tight, stacked texture. Terminals are rounded and controlled, and the overall spacing feels measured to maintain a strong vertical cadence in text.
Best suited to headlines, mastheads, and short display copy where its condensed proportions and distinctive rounded geometry can stand out. It also works well for branding and packaging systems that want a retro-modern, vertical emphasis and a consistent look across letters and numerals.
The tone reads retro and editorial—poised, stylish, and slightly theatrical. Its narrow, elongated silhouettes create a sense of drama and sophistication, while the softened geometry keeps it approachable rather than severe.
The design appears intended to blend streamlined geometric construction with a classic display sensibility, maximizing impact in narrow columns and large sizes. Its softened corners and controlled contrast aim to keep the texture smooth and legible while still feeling distinctive and characterful.
Round forms like O/0 and c/e lean toward superelliptical bowls, and characters with diagonals (K, V, W, X) retain a carved, poster-like crispness. The numerals follow the same tall, condensed logic, supporting consistent texture in headlines and numeric callouts.