Sans Normal Ordul 3 is a bold, normal width, low contrast, upright, tall x-height font.
Keywords: headlines, posters, signage, packaging, ui labels, confident, friendly, modern, utilitarian, direct, impact, clarity, approachability, modernity, versatility, rounded, compact, sturdy, blocky, high-clarity.
This typeface presents heavy, solid letterforms with a clean sans construction and rounded curve logic. Curves are broadly circular and terminals are generally blunt, giving counters a compact, closed-in feel at text sizes. Proportions lean tall in the lowercase with short ascenders and descenders relative to the x-height, while capitals read wide and steady with simple geometry. Joins and diagonals (as in K, V, W, X) are sturdy and un-fussy, and the overall rhythm is even, with consistent stem thickness and minimal modulation.
Best suited for headlines, posters, and branding where strong presence and fast recognition matter. It can also work well for labels, navigation, and short UI text where compact, sturdy forms help maintain legibility at smaller sizes or at distance.
The tone is assertive and straightforward, with a friendly warmth coming from the rounded shapes and generous curves. It feels contemporary and practical rather than decorative, projecting clarity and reliability in display and short text settings.
The design appears intended as a robust, modern sans for high-impact communication, using rounded geometry and simplified details to keep text clear and approachable while maintaining a firm visual voice.
Distinctive shapes include a single-storey lowercase a and g, a compact e with a tight aperture, and numerals that are broad and highly legible with simple, no-nonsense construction. The design stays consistent across caps, lowercase, and figures, favoring clarity over stylistic flourish.