Sans Normal Ombok 7 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'FS Koopman' by Fontsmith, 'Passenger Sans' and 'Passenger Sans Cyrillic' by Indian Type Foundry, 'Bari Sans' by JCFonts, and 'Founder' by Serebryakov (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, modern, friendly, direct, sporty, impact, clarity, modernity, display strength, brand presence, geometric, rounded, clean, sturdy, open counters.
A heavy, geometric sans with broad proportions and large, open counters. Curves are smooth and circular, while joins and terminals stay clean and mostly square, producing a sturdy, contemporary texture. The lowercase follows a single‑storey construction for a and g, with simple, utilitarian forms and minimal detailing. Numerals are similarly robust and rounded, with clear shapes that read well at a glance.
This font is well suited to bold headlines, posters, and campaign graphics where impact and quick recognition matter. It can also work for branding and packaging that needs a sturdy, modern voice, as well as signage and wayfinding where wide, open forms support legibility.
The tone is confident and straightforward, with a friendly edge from the rounded geometry and generous internal space. Its weight and width give it an assertive, headline-ready presence that feels contemporary and energetic rather than formal.
The design appears intended as a high-impact geometric sans for display and branding, prioritizing strong silhouettes, open counters, and a clean, contemporary construction that holds up in large sizes and dense settings.
Spacing appears generous, helping maintain clarity despite the heavy strokes. The design favors simple silhouettes and consistent stroke behavior, creating a strong rhythm in blocks of text and a solid, impactful color in display settings.