Sans Normal Arrey 2 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Neue Helvetica' and 'Neue Helvetica Paneuropean' by Linotype; 'Sharp Grotesk Latin', 'Sharp Grotesk Paneuropean', and 'Sharp Grotesk Thai' by Monotype; 'RF Dewi' by Russian Fonts; and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: ui text, signage, editorial, branding, presentations, clean, modern, neutral, technical, corporate, clarity, neutrality, versatility, system design, geometric, open apertures, rounded terminals, even rhythm, crisp.
This typeface is a clean, geometric sans with broad proportions and an even, low-contrast stroke. Curves lean toward circular construction (notably in C, O, Q, and the bowls of b/d/p), paired with straight, square-cut horizontals and verticals that keep the texture steady. Terminals are mostly clean and direct, while counters remain open and readable; the lowercase a is single-storey and the g is double-storey, reinforcing a contemporary, utilitarian feel. Numerals follow the same rounded geometry, with clear, simple silhouettes and consistent weight distribution.
It performs well anywhere a clear, contemporary sans is needed: interface labels, product UI, dashboards, wayfinding, and general-purpose editorial typography. The open counters and steady stroke make it comfortable for longer passages, while the wide stance supports bold headings and brand systems that want a calm, modern presence.
The overall tone is modern and matter-of-fact, prioritizing clarity over personality. Its wide, open forms read as confident and straightforward, with a slightly technical flavor that suits information-driven design.
The design appears intended as a versatile, geometric workhorse with a consistent, modern voice. Its construction favors legibility and visual neutrality, making it suitable as a foundational sans for systems that need to scale from text to display without changing character.
Spacing and letterfit appear generous, giving lines an airy, uncluttered color at text sizes. Diagonal forms (V, W, X, Y, and the arm/leg of k) are clean and stable, helping maintain an orderly rhythm across mixed-case settings.