Sans Normal Arluf 5 is a regular weight, wide, low contrast, upright, normal x-height font.
Keywords: ui text, brand systems, editorial, signage, presentations, modern, neutral, clean, friendly, technical, clarity, versatility, contemporary feel, systematic consistency, geometric, open apertures, rounded terminals, even color, generous spacing.
This typeface is a clean sans with broadly geometric construction and smooth, circular curves. Strokes remain even and calm, with rounded joins and mostly squared, crisp terminals that keep the silhouette tidy. Counters are roomy and apertures are open, producing a clear texture in both the uppercase and lowercase. The numerals follow the same rational, rounded logic, with simple, readable forms and consistent stroke presence across the set.
It suits interface copy and product typography where straightforward legibility and an even, controlled texture are important. The clean geometry also works well for brand systems, headings, and informational layouts, and it can hold up in signage and presentation materials where clarity at a distance matters.
The overall tone feels modern and understated, prioritizing clarity over personality. Its geometry and even rhythm give it a contemporary, system-like confidence, while the generous curves keep it approachable rather than cold.
The design appears intended as a versatile, contemporary sans that balances geometric neatness with comfortable readability. Its open counters and steady rhythm suggest it was drawn to perform reliably across everyday text and display settings without drawing undue attention to itself.
In text, the spacing and open shapes create an airy, well-separated rhythm that stays legible at smaller sizes. Round letters (like C, O, G) read as smooth and balanced, and the set maintains a consistent visual logic across letters and figures.