Sans Normal Kadum 1 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Noah' by Fontfabric, 'Neptune' by Indian Type Foundry, 'Kirshaw' by Kirk Font Studio, 'Santral' by Taner Ardali, 'Clarika Office' and 'Clarika Pro' by Wild Edge, and 'Glot Round' by Wordshape (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, modern, assertive, dynamic, emphasis, impact, motion, clarity, modernity, oblique, geometric, smooth, clean, roundish.
A slanted sans with sturdy, low-modulation strokes and smooth, rounded curves that keep counters open and legible. The forms lean consistently, with broad, simplified construction and a slightly tightened rhythm that reads as compact but not condensed. Round letters (O, Q, 0) are near-circular, while diagonals (A, V, W, X) feel crisp and stable, giving the overall texture a forward, kinetic flow. Numerals are weighty and clear, with straightforward shapes and minimal decoration.
Well-suited to headlines, posters, and brand systems that want a fast, active voice, especially in sports, fitness, and tech-adjacent contexts. It also works for packaging callouts, UI emphasis, and short informational text where a strong, slanted sans can add momentum without sacrificing clarity.
The overall tone is energetic and confident, with an athletic, contemporary feel driven by the steady slant and solid stroke weight. It comes across as direct and practical rather than delicate, lending a sense of motion and urgency to headlines and short lines of text.
Likely designed to provide a straightforward, high-impact italic sans that feels modern and energetic while remaining clean and highly legible. The emphasis appears to be on consistent slant, simple geometric construction, and sturdy forms that hold up in prominent, attention-grabbing settings.
The lowercase set shows a single-storey construction for rounded letters and maintains generous apertures, supporting readability at display-to-text crossover sizes. The italic angle is strong enough to signal emphasis without becoming calligraphic, keeping the voice clean and utilitarian.