Sans Normal Iswy 12 is a very bold, very wide, medium contrast, italic, normal x-height font visually similar to 'København C' and 'København CS' by Fontpartners (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, event promos, sporty, playful, retro, punchy, energetic, impact, motion, attention, approachability, display, rounded, oblique, chunky, soft corners, dynamic.
A heavy, oblique sans with broad proportions and rounded, compact counters. Strokes are thick and fairly even, with gentle modulation that reads more as ink swell than true contrast. Terminals are mostly blunt with softened corners, and several forms show small wedge-like cuts or angled joins that add snap to the silhouettes. The overall rhythm is dense and forward-leaning, with tight interior spaces that emphasize mass and impact in both uppercase and lowercase.
Best suited to large-scale uses where impact matters: headlines, posters, apparel and sports-related branding, and bold promotional graphics. It can also work on packaging and short callouts where a friendly but forceful voice is needed, especially when paired with simpler supporting text.
The tone is loud, lively, and slightly retro, combining athletic sign-painting energy with friendly, rounded shapes. Its slant and chunky forms create motion and immediacy, making it feel promotional and upbeat rather than formal or restrained.
The design appears intended to deliver maximum presence with a sense of speed and approachability. By combining very heavy strokes, wide letterforms, and rounded geometry with an oblique posture, it aims for high-visibility display typography that feels energetic and crowd-facing.
The numerals and lowercase retain the same chunky, rounded construction, giving the set a cohesive headline texture. Because counters are small and joins are robust, the design reads best when given enough size or spacing to keep interiors open in text-like settings.