Sans Normal Okkol 3 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Minimalism' by Adita Fonts, 'Live Grotesk' by Matt Chansky, and 'RF Dewi' by Russian Fonts (names referenced only for comparison).
Keywords: headlines, posters, signage, branding, ui labels, confident, modern, straightforward, friendly, utilitarian, impact, clarity, modernity, versatility, brand voice, geometric, rounded, clean, solid, contemporary.
A heavy, clean sans with broad proportions and simple geometric construction. Strokes are consistently thick with minimal modulation, and curves are smooth and generously rounded, especially in C/O/Q and the bowls of B/P/R. Terminals are predominantly flat and squared-off, producing a firm baseline and a crisp, contemporary rhythm. Counters are open for the weight, and the overall spacing feels even, favoring stable, blocky word shapes in both caps and lowercase.
Well-suited to headlines and display settings where strong typographic color and immediate legibility are needed, such as posters, signage, packaging, and brand marks. It can also work for short UI labels and navigation text where a sturdy, high-impact sans is desirable, though its weight favors larger sizes over long-form reading.
The overall tone is confident and modern, with a no-nonsense clarity that reads as practical and dependable. Its broad stance and solid color give it an assertive presence, while the rounded forms keep it approachable rather than severe.
The design appears intended as a contemporary, high-impact sans that prioritizes clarity and presence. Its geometric rounding and flat terminals suggest a focus on straightforward readability and bold typographic voice across branding and display applications.
Capitals appear large and sturdy with simplified joins, and the lowercase maintains clear differentiation (notably the single-storey-style forms and compact apertures visible in letters like a, e, and s). Numerals are similarly robust and rounded, matching the letterforms’ weight and proportion for consistent typographic color in mixed text.