Slab Square Subef 3 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Vitesse' by Hoefler & Co. (names referenced only for comparison).
Keywords: headlines, sports branding, posters, editorial leads, packaging, sporty, editorial, retro, confident, energetic, emphasis, impact, motion, sturdiness, slab serif, square serifs, bracketed joins, compact, bold italic.
A forward-leaning slab serif with sturdy, square-ended serifs and a compact, athletic stance. Strokes stay fairly even in weight with only slight modulation, while the heavy slabs create strong horizontal anchors across the baseline and cap line. Curves are tightened and slightly squared off in places, giving counters a restrained, engineered feel rather than a soft oldstyle roundness. The italic construction reads as a true italic with consistently slanted stems and lively entry/exit shaping, producing a punchy rhythm in text.
This style performs best in display roles where the italic slant and heavy slabs can drive emphasis—headlines, deck copy, posters, and energetic editorial leads. It can also support branding and packaging that want a sturdy, vintage-sport voice with clear, high-impact letterforms.
The overall tone is assertive and fast, combining a classic slab foundation with a sporty, headline-ready energy. It feels familiar and retro-leaning without looking ornamental, projecting confidence and momentum in both all-caps and mixed-case settings.
The design appears intended to deliver a robust italic slab voice that stays readable while adding motion and emphasis. Its square serifs and compact proportions aim for strong silhouette recognition, making it well-suited to attention-grabbing typographic hierarchies.
Uppercase forms appear wide and stable with prominent slabs, while lowercase is compact and keeps the same firm serif vocabulary for a cohesive texture. Numerals match the set’s blunt, squared terminals, maintaining a utilitarian, sign-like clarity with a strong typographic presence.