Slab Square Udlal 17 is a regular weight, wide, low contrast, italic, normal x-height font.
Keywords: headlines, magazines, posters, branding, packaging, editorial, literary, retro, authoritative, sporty, emphasis, impact, readability, versatility, tradition, bracketed serifs, ink-trap feel, robust, compact curves, angled axis.
This is a slanted slab-serif with sturdy, blocky serifs and a broad, confident footprint. Strokes are mostly even, with gentle modulation and rounded joins that keep the texture smooth rather than sharp. Serifs read as strongly attached and slightly bracketed, with flat ends that reinforce a squared, workmanlike finish. The italic is constructed (not calligraphic), maintaining consistent rhythm and spacing, with open counters and a slightly condensed internal fit that helps the line hold together in paragraphs.
It works best for headlines, decks, pull quotes, and short-to-medium runs of text where an italic slab-serif can add urgency without losing structure. It also suits branding and packaging that want a classic, durable voice, and editorial layouts that benefit from a strong typographic anchor.
The tone is pragmatic and energetic: it feels editorial and assertive, with a hint of vintage sports or institutional signage. The slant adds motion and emphasis while the heavy slabs keep it grounded and dependable, giving it a no-nonsense, headline-ready character.
The design appears intended to deliver an italic slab-serif that reads as forceful and legible, combining motion from the slant with a solid, square-serif architecture. It aims for a reliable, all-purpose display-and-text hybrid that can carry emphasis and maintain consistent texture across mixed content.
Uppercase forms are bold and stable, while the lowercase stays clear and utilitarian, producing a dense but readable paragraph color. Numerals share the same sturdy, squared-off serif language, supporting emphatic, display-oriented number setting without looking decorative.