Slab Square Tyda 7 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'City' by Berthold (names referenced only for comparison).
Keywords: sports branding, headlines, posters, packaging, logos, sporty, confident, retro, industrial, headline, impact, speed, ruggedness, branding, display, slab serif, square terminals, bracketless serifs, oblique stress, compact counters.
A heavy, right-leaning slab serif with square, flat-ended terminals and crisp, blocky serifs that read as largely unbracketed. Strokes stay fairly even, producing a sturdy, low-contrast texture, while the italic angle adds forward motion and a slightly compressed, aerodynamic rhythm. Apertures and counters are compact but clear, with robust joins and firm corners that keep letterforms stable at display sizes. Numerals match the assertive, squared-off construction and maintain a consistent, punchy color.
Best suited to short, high-impact settings such as sports identities, event posters, product packaging, and bold editorial headers. It also works well for logo wordmarks where a tough, mechanical slant and slab structure can carry the personality without relying on ornament.
The overall tone is energetic and assertive, combining a utilitarian toughness with a retro, sports-forward feel. Its slanted stance and chunky slabs suggest speed, impact, and confidence—more “team branding” and “poster headline” than quiet editorial refinement.
The font appears designed to deliver maximum impact with a fast, forward-leaning silhouette and rugged slab detailing. Its consistent stroke weight and squared terminals prioritize visibility and punch, aiming for a strong, branded presence in display typography.
The design’s strong horizontals and squared terminals create a pronounced baseline and cap-line presence, giving lines a tight, driving cadence. The oblique construction is consistent across cases and figures, reinforcing a cohesive, purposeful emphasis.