Sans Superellipse Usli 7 is a very bold, very wide, low contrast, upright, normal x-height font visually similar to 'Ambatah' by Differentialtype (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, gaming ui, techno, futuristic, industrial, sporty, bold, impact, modernity, technical, utility, squared, rounded, blocky, geometric, compact.
A heavy, geometric sans with broad proportions and rounded-rectangle (superellipse) construction. Strokes are uniform with minimal modulation, and corners are consistently softened, producing squared-yet-friendly counters and apertures. Curves tend to resolve into flattened arcs, giving letters like C, G, O, and S a boxy, engineered feel. Uppercase forms are robust and compact, while the lowercase keeps a simple, single-storey approach with sturdy bowls and short terminals; dots and punctuation are rendered as clean, solid shapes that match the overall mass.
Best suited to high-impact display settings such as headlines, posters, logos, and packaging where bold, modern geometry is desired. It also fits interface-style uses—gaming overlays, dashboards, and wayfinding—where sturdy letterforms and clear silhouettes help maintain presence at larger sizes.
The overall tone is assertive and contemporary, with a distinctly technical, sci‑fi edge. Its squared rounding and dense weight read as engineered and utilitarian, suggesting machinery, hardware, or digital interfaces rather than editorial warmth.
The letterforms appear designed to translate the logic of rounded industrial shapes into a typographic system, prioritizing strong silhouettes and consistent geometry. The aim is likely a contemporary display voice that feels technical and confident while avoiding sharp, aggressive corners through controlled rounding.
The design maintains a tight, consistent rhythm thanks to repeated rounded-rectangle motifs across curves, bowls, and counters. Numerals follow the same boxy rounding and strong horizontals, supporting a cohesive system-like appearance.