Sans Superellipse Upbe 7 is a bold, very wide, low contrast, upright, tall x-height font.
Keywords: headlines, posters, branding, packaging, signage, tech, industrial, sporty, confident, futuristic, impact, clarity, modernity, systematic, rounded corners, squared curves, soft terminals, compact counters, geometric.
A heavy, blocky sans with rounded-rectangle construction throughout. Curves resolve into squared-off bowls and soft corners, giving round letters an engineered, superelliptical feel. Strokes are uniform with minimal modulation, and the overall proportions are expansive horizontally with roomy, stable stems. Counters are compact and neatly controlled; apertures tend to be tightened, and terminals are cleanly cut, producing a crisp, machined rhythm across both cases and numerals.
Best suited for display sizes where its broad, compact counters and rounded-rect geometry can read clearly and characterfully. It works well for headlines, brand marks, packaging, wayfinding, and bold UI moments such as hero banners, navigation labels, or dashboards where numerals and caps need to stand out.
The tone is assertive and contemporary, combining a friendly softness from rounded corners with a utilitarian, technical structure. It reads as confident and forward-looking, with a sporty, equipment-label energy that feels at home in modern product and interface contexts.
The design appears intended to deliver maximum visual impact with a clean, geometric system and softened corners for approachability. Its superelliptical curves and tight apertures suggest a goal of creating a modern, industrial voice that remains legible and consistent across text samples and numeric content.
Uppercase forms emphasize solidity and signage clarity, while lowercase maintains strong presence with simplified, single-storey shapes and short, sturdy joins. Numerals follow the same rounded-rect logic, creating a cohesive set suited to prominent data display and score-like settings.