Sans Other Abmud 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Comic Jungle' by Blankids, 'Grupi Sans' by Dikas Studio, 'Otter' by Hemphill Type, 'Neusa Neu' by Inhouse Type, 'MVB Diazo' by MVB, and 'Tolyer' by Typesketchbook (names referenced only for comparison).
Keywords: posters, kids branding, packaging, headlines, stickers, playful, bouncy, friendly, quirky, cartoon, playfulness, informality, display impact, handmade feel, chunky, rounded, wobbly, soft corners, punchy.
A chunky, heavy sans with softly rounded corners and subtly irregular, hand-cut geometry. Strokes stay broadly consistent with minimal contrast, while curves and verticals show a slight wobble that gives the face an informal rhythm. Counters are compact and sometimes asymmetrical, and terminals tend to end in blunt, gently angled cuts rather than crisp orthogonal finishes. Overall spacing feels lively and uneven in a controlled way, emphasizing character over strict uniformity.
Best suited for short, high-impact typography such as posters, headlines, product packaging, playful branding, and merchandise graphics. It also works well for children’s materials or casual event promotions where warmth and personality are more important than a restrained, editorial tone.
The font reads cheerful and mischievous, with a buoyant, animated tone that suggests humor and approachability. Its uneven stance and chunky shapes create a casual, handmade feel that leans toward comic and kid-friendly energy rather than corporate neutrality.
The design appears intended to deliver a bold, friendly voice with a deliberately imperfect silhouette, capturing a hand-made, cartoon-leaning sensibility while remaining clearly legible as a sans at display sizes.
In text, the dense weight and tight interior counters make it most comfortable at display sizes, where the quirky letterforms and varied silhouettes are easiest to distinguish. Numerals share the same soft, slightly tilted construction, maintaining a consistent, playful texture across alphanumerics.