Sans Superellipse Hurad 14 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Gibstone' by Eko Bimantara, 'FS Industrie' by Fontsmith, 'Trade Gothic Display' by Monotype, 'Otoiwo Grotesk' by Pepper Type, 'Kommon Grotesk' by TypeK, and 'Palo' by TypeUnion (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, modern, punchy, playful, impact, approachability, modernity, simplicity, geometric unity, rounded, blocky, compact, high-impact, soft corners.
A heavy, rounded sans with broad, block-like construction and smoothly softened corners. Curves are built from squarish, superellipse-like shapes, giving round letters a slightly rectangular silhouette rather than a perfect circle. Strokes are uniformly thick with minimal modulation, terminals are clean and blunt, and counters are relatively tight, producing dense, confident letterforms. The lowercase is straightforward and sturdy, with short ascenders/descenders and rounded joins that keep the texture cohesive at display sizes.
Best suited to display applications where weight and presence are assets—headlines, posters, brand marks, packaging, and bold UI callouts. It can work for short bursts of text at larger sizes, but the tight counters and dense color suggest avoiding long body copy at small sizes.
The overall tone is assertive yet approachable: loud enough for attention-grabbing headlines, but softened by rounded geometry that feels friendly and contemporary. Its chunky rhythm and compact counters add a sense of punch and momentum, leaning more playful than formal.
The design appears intended to deliver maximum impact with a soft-edged, geometric personality—combining sturdy, simplified forms with rounded corners to feel modern and inviting while remaining highly legible at large sizes.
Spacing and internal openings read compact, creating a dark, solid typographic color in paragraphs. The numerals and capitals share the same rounded-rect geometry, reinforcing a consistent, geometric voice across alphanumerics.