Sans Normal Lobuj 7 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Graphie' by Dharma Type, 'Equip' by Hoftype, 'Jindo' by Nine Font, and 'Manifestor' by Stawix (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, energetic, confident, modern, playful, impact, momentum, approachability, display strength, rounded, slanted, chunky, compact, smooth.
A heavy, slanted sans with broad proportions and softly rounded geometry. Strokes are thick and even, with minimal modulation and smooth joins that keep curves and counters open despite the weight. The italic angle is pronounced and consistent, giving letters a forward-leaning rhythm, while terminals tend toward blunt, gently rounded cuts rather than sharp points. Overall spacing reads tight and punchy, emphasizing solid silhouettes and strong word shapes in display settings.
Best suited for short, high-impact copy such as headlines, posters, brand marks, and packaging where bold, slanted letterforms can carry the visual emphasis. It also fits sports and lifestyle graphics, social media promos, and signage where an energetic, contemporary voice is desired.
The tone is assertive and high-energy, with a friendly, contemporary feel created by rounded forms and exaggerated weight. Its forward lean suggests motion and momentum, lending a sporty, headline-driven attitude without becoming harsh or mechanical.
The design appears intended to deliver maximum presence with a dynamic italic stance and rounded, approachable shapes. It balances mass and clarity to create strong silhouettes that stay legible at large sizes while projecting speed and confidence.
Numerals and lowercase forms maintain the same bold, rounded construction as the capitals, helping mixed-case text feel cohesive. The design favors large, simple counters and robust stems, prioritizing impact and quick recognition over delicate detail.