Sans Normal Lanew 22 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Izmir' by Ahmet Altun, 'Oktah' by Groteskly Yours, 'Morph' by TipoType, and 'TT Commons Classic' and 'TT Commons™️ Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, confident, modern, friendly, attention, momentum, impact, approachability, modernity, oblique, rounded, heavy, clean, punchy.
A heavy, oblique sans with rounded geometry and compact internal counters that emphasize solid, high-impact silhouettes. Curves are broad and smooth, terminals are clean and unbracketed, and joins stay straightforward, giving the letters a sturdy, contemporary rhythm. Uppercase forms are wide and stable with strong bowls and diagonals, while the lowercase keeps a simple, single-storey construction where applicable, maintaining an even, consistent texture across words. Numerals match the letterforms in weight and curvature, producing an assertive, cohesive set for display use.
Best suited to headlines, short statements, and branding where a strong, energetic presence is needed. It works well for sports and fitness messaging, promotional graphics, packaging, and signage, especially at medium-to-large sizes where its rounded forms and oblique angle stay clear and impactful.
The overall tone is energetic and confident, with a sporty, forward-leaning stance that feels active and promotional. Its rounded shapes keep the voice approachable, while the heavy weight reads as bold and attention-seeking.
The design appears intended as a bold, modern italic display sans that delivers immediacy and momentum. Its rounded construction and consistent stroke treatment prioritize clarity and friendliness while still projecting strength and visibility in marketing-forward contexts.
Spacing appears intentionally generous for the weight, helping prevent the dark strokes from clogging at larger sizes. The italic slant is steady and uniform, and the round forms (especially in O/C/G and the bowls of b/p/q) anchor the style with a friendly, contemporary feel.