Print Umrew 2 is a regular weight, very narrow, high contrast, italic, normal x-height font.
Keywords: packaging, posters, headlines, branding, quotations, casual, lively, retro, friendly, expressive, handmade feel, casual emphasis, signage voice, compact display, expressive branding, brushy, slanted, condensed, airy, calligraphic.
This typeface presents a slanted, handwritten print style with brisk, brush-like strokes and pronounced thick–thin modulation. Letterforms are notably compact and upright in construction but lean consistently forward, creating a quick rhythm across words. Strokes end in tapered terminals with occasional flicks and subtle entry strokes, while counters remain relatively open for the narrow proportions. Overall spacing is moderate, and the forms show small, hand-drawn irregularities that keep the texture organic while staying consistent enough for continuous reading.
It works well for short-to-medium display settings where a casual, human voice is desired: packaging, café or retail signage, posters, social graphics, and branding accents. In editorial layouts it suits pull quotes, subheads, and short bursts of emphasis, especially where a condensed, animated line can add energy without needing connected script.
The tone is informal and energetic, with a breezy, conversational feel. Its italicized momentum and brush contrast lend a lightly nostalgic, sign-painter or mid-century note without becoming decorative to the point of novelty. The overall impression is personable and upbeat—more friendly and spontaneous than formal or technical.
The design appears intended to mimic quick, confident marker or brush lettering in a clean, unconnected print structure. By combining a consistent forward slant with strong contrast and compact proportions, it aims to deliver expressive emphasis and a handcrafted texture while staying practical for headline and branding use.
Capitals are tall and streamlined, giving headings a strong vertical presence, while lowercase maintains a steady, readable texture with simple, single-storey shapes and soft curves. Numerals follow the same brush-contrast logic, mixing sturdy stems with rounded bowls for a cohesive, hand-rendered set.