Sans Normal Aglom 3 is a bold, narrow, low contrast, upright, tall x-height font visually similar to 'Gotham' by Hoefler & Co., 'Morandi' by Monotype, 'Ansage' by Sudtipos, 'Antique Olive' by URW Type Foundry, and 'Eastman Condensed' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, assertive, modern, utilitarian, impactful, clean, impact, space saving, clarity, modernity, blocky, compact, crisp, geometric, sturdy.
This typeface is a heavy, compact sans with uniform strokes and clean, open counters. Curves are smooth and near-geometric, while joins and terminals are mostly flat and straightforward, giving letters a firm, cut-from-solid feel. Proportions are tight with economical spacing, and the lowercase shows a tall x-height that keeps interior spaces readable despite the weight. Numerals and capitals share the same sturdy, simplified construction, with minimal modulation and consistent rhythm across the set.
Best suited for headlines and short-to-medium text where strong presence and compact setting are needed, such as posters, branding systems, packaging, and signage. It can also work for subheads and UI labels when a firm, high-contrast-to-background typographic voice is desired.
The overall tone is direct and no-nonsense, with an energetic, attention-forward presence. Its compact, weighty shapes convey confidence and clarity rather than delicacy, leaning toward contemporary, functional communication.
The design appears intended to deliver a strong, space-efficient sans for contemporary display use, balancing geometric simplicity with enough openness in counters to remain legible at larger text sizes. Its consistent stroke treatment and compact proportions point to a pragmatic focus on clarity and visual impact.
Round letters like C, O, and G maintain broad apertures and stable vertical stress, while diagonals (A, V, W, Y) are thick and decisive, reinforcing a strong headline texture. In the text sample, the dense color holds together well and creates a solid typographic block, suggesting a design tuned for punchy emphasis.