Sans Superellipse Hiref 13 is a very bold, very narrow, low contrast, upright, normal x-height font visually similar to 'Fairweather' by Dharma Type, 'Benton Sans' and 'Benton Sans Std' by Font Bureau, 'CF Blast Gothic' by Fonts.GR, and 'ITC Franklin' by ITC (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, sports branding, industrial, condensed, punchy, authoritative, sporty, space saving, high impact, modern utility, bold branding, compact, blocky, geometric, squared, monoline.
A compact, heavy sans with a strongly condensed stance and monoline construction. Strokes are straight and planar, with curves built from rounded-rectangle/superellipse shapes that keep counters tight and corners softly squared. Proportions are tall and economical, with short crossbars and a generally vertical rhythm; round letters like O, C, and G read as squared ovals rather than true circles. Terminals are clean and blunt, producing a dense, high-impact texture in text, and numerals follow the same condensed, blocky logic for consistent color.
Best suited to headlines, posters, and other display applications where space is limited but strong emphasis is needed. It works well for packaging, wayfinding, and bold branding systems that benefit from a compact, vertically driven rhythm.
The overall tone is forceful and utilitarian, with a modern, no-nonsense presence. Its compressed width and squared curves evoke industrial labeling and athletic headline energy, giving messages a confident, commanding voice.
The design appears aimed at delivering maximum visual impact in a narrow footprint, using squared, superellipse-based curves to keep forms sturdy and consistent. It prioritizes bold, economical communication for attention-grabbing titles and labels.
The font’s tight apertures and compact counters create a dark, continuous typographic color that favors impact over airiness. Lowercase forms stay straightforward and functional, and the narrow proportions make spacing and line breaks feel efficient in display settings.