Sans Normal Bimaj 15 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Tablet Gothic' by TypeTogether (names referenced only for comparison).
Keywords: headlines, ui labels, signage, posters, branding, modern, confident, clean, friendly, utilitarian, clarity, versatility, modernity, impact, geometric, rounded, closed apertures, compact, high legibility.
A sturdy geometric sans with compact proportions and a consistent, even stroke. Curves are built from near-circular bowls and smooth arcs, while terminals are clean and mostly squared, giving a crisp finish. Counters are relatively tight and apertures tend toward the closed side, which reinforces a dense, solid color in text. Uppercase forms are broad and stable; lowercase shows a single-storey a and g with straightforward construction and minimal modulation.
Well suited to headlines, subheads, and short-to-medium text where a firm, clean presence is needed. It should perform reliably in UI labels and navigation, as well as wayfinding and signage, thanks to its simple shapes and strong contrast against the background. The weight and compactness also make it a good fit for branding systems that need a contemporary, assertive sans.
The overall tone is modern and no-nonsense, projecting confidence and clarity. Its dense letterforms and restrained detailing feel practical and businesslike, while the rounded geometry keeps it approachable rather than severe.
The design appears intended as a versatile geometric workhorse: clear, contemporary forms with minimal stylistic quirks, built to deliver a strong typographic voice across display and interface contexts.
The numerals are similarly robust and geometric, matching the letterforms closely and maintaining an even rhythm in mixed alphanumeric settings. In paragraphs, the font produces a strong typographic color, with comfortable readability but a compact feel due to the tighter counters and enclosed apertures.