Sans Normal Morey 16 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Midnight Sans' by Colophon Foundry, 'Otoiwo Grotesk' by Pepper Type, 'Rational' by René Bieder, and 'Salvatore' and 'Sonny Gothic Vol 2' by W Type Foundry (names referenced only for comparison).
Keywords: posters, headlines, packaging, branding, logos, playful, friendly, punchy, retro, display impact, friendly branding, retro punch, rounded, soft corners, bulky, sturdy, compact apertures.
A heavy, rounded sans with broad proportions and strongly filled-in counters. Curves dominate the construction, with softened joins and a generally circular logic in bowls and terminals, while diagonals and cross strokes are simplified into chunky, geometric shapes. The lowercase shows single-storey forms (notably a and g), with compact apertures and a dense, poster-like color that keeps word shapes bold and unified. Numerals follow the same chunky, rounded pattern, with tight interior spaces and a consistent, blocky rhythm.
This font is well suited to bold headlines, poster typography, and display settings where strong presence is needed. It can work effectively for packaging and brand marks that want a warm, approachable feel, and for logo lockups or badges where the chunky, rounded silhouettes can carry the design.
The overall tone is upbeat and approachable, combining a cartoonish softness with assertive weight. Its wide, bubbly forms feel energetic and slightly retro, lending a cheerful, attention-grabbing personality that stays friendly rather than severe.
The design appears intended as a high-impact display sans that emphasizes rounded geometry and friendly massing. It prioritizes bold readability and graphic punch, aiming to create a distinctive, playful voice for titles and brand-forward typography.
Because counters and apertures are relatively tight, the face reads best when given generous size and spacing, especially in longer lines. The silhouette is highly uniform and graphic, producing strong impact and clear shape recognition in short phrases.