Sans Normal Obrub 11 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Brignell Square' by IB TYPE Inc., 'Trust Sans' by Lechuga Type, and 'Acto' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, punchy, playful, confident, retro, impact, approachability, display clarity, robustness, rounded, chunky, soft corners, ink-trap feel, compact.
A heavy, rounded sans with compact proportions and a tightly packed, blocky rhythm. Strokes are thick and even with softened corners and subtly scooped join areas that create an ink-trap-like impression at some intersections. Counters are relatively small but remain open, and curves are generous, giving letters a sturdy, buoyant silhouette. The overall texture is dense and high-impact, with clear, simple forms and consistent weight distribution across caps, lowercase, and numerals.
Best suited for headlines and short bursts of text where weight and presence are desirable—posters, packaging, branding marks, and attention-grabbing signage. It can work for brief subheads or callouts, but the dense color and small counters suggest avoiding long-form, small-size body copy.
The font communicates bold friendliness: it feels approachable and upbeat while still delivering strong visual authority. Its rounded massing and slightly “carved” joins add a hint of vintage display energy, making it feel lively rather than strictly utilitarian.
The design appears intended to deliver maximum impact with a friendly, rounded voice—balancing legibility with a chunky, display-forward silhouette. The softened corners and scooped joins suggest an aim for robust reproduction and a distinctive, contemporary-retro personality.
Lowercase shapes lean toward single-storey, geometric constructions (notably the round letters), reinforcing an informal tone. Numerals share the same compact, rounded build, producing a cohesive, poster-like color in text lines.