Sans Other Amgeh 2 is a very bold, normal width, low contrast, upright, tall x-height font visually similar to 'KWINC Grotesk' by Sudtipos, 'Londrina' by Tipos Pereira, and 'Octin College' by Typodermic (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, kids brands, playful, chunky, friendly, retro, comic, impact, approachability, quirk, display, rounded, soft corners, compact spacing, ink-trap feel, bouncy rhythm.
This typeface is built from heavy, rounded forms with softly squared terminals and minimal stroke modulation. Curves are broad and slightly flattened, producing a sturdy, compact silhouette and tight internal counters in letters like a, e, and s. Junctions and notches—especially in S/s and around some joins—create subtle ink-trap-like cuts that add texture at display sizes. Overall spacing reads on the tight side, with a lively, slightly uneven rhythm that keeps the shapes from feeling strictly geometric.
Best suited to short, bold copy such as headlines, posters, social graphics, and packaging where strong silhouette and character are priorities. It can also work for logo wordmarks or branding in playful, casual contexts, especially when set with generous size and comfortable leading.
The overall tone is upbeat and approachable, with a chunky presence that feels informal and attention-grabbing. Its rounded corners and bouncy proportions suggest a retro, comic-leaning sensibility suited to fun, energetic messaging rather than sober corporate voice.
The design appears intended to deliver maximum visual impact with friendly, rounded massing and a deliberately quirky rhythm. The heavy construction and textured join details suggest a focus on expressive display typography that remains simple and sans-like while avoiding a strictly neutral feel.
Uppercase and lowercase share a consistent blunt, rounded construction, and the numerals echo the same dense, soft-edged geometry for a cohesive palette. The shapes favor bold silhouettes over open apertures, which strengthens impact in headlines but can reduce clarity in smaller text or crowded settings.