Sans Normal Issi 1 is a very bold, very wide, medium contrast, italic, tall x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold, 'Gltp Starion' by Glowtype, 'Murs Gothic' by Kobuzan, 'Classic Grotesque' by Monotype, 'Core Sans N' and 'Core Sans NR' by S-Core, and 'Heading Now' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, sports branding, advertising, packaging, sporty, punchy, modern, confident, energetic, impact, speed, attention, branding, oblique, heavy, rounded, blunt, compact counters.
A heavy, oblique sans with broad proportions and tightly controlled inner counters. Strokes are thick and fairly even, with rounded curves on C/O/S-like forms and blunt, sheared terminals that emphasize forward motion. The lowercase shows a tall x-height with compact bowls and sturdy stems, and the overall rhythm is dense and dark, favoring impact over airiness. Numerals follow the same weighty build, with simplified shapes and small apertures that keep the texture consistent in runs of text.
Best suited to short, high-impact settings such as headlines, posters, product titles, sports or fitness branding, and promotional graphics. It can work for brief callouts or subheads where a strong typographic voice is needed, but its dense color suggests avoiding long passages or small text sizes.
The design reads as fast and forceful, with a contemporary, athletic tone. Its slanted stance and solid mass convey urgency and confidence, making it feel assertive and promotional rather than neutral or quiet.
The font appears designed to deliver maximum presence with a sense of speed, using a strong oblique stance, broad proportions, and compact counters to create a loud, modern display voice.
The oblique angle and wide set create strong horizontal momentum, while the small counters and heavy joins can close up at smaller sizes. It maintains a consistent, uniform texture across uppercase, lowercase, and figures, with a clear emphasis on bold silhouette recognition.