Sans Normal Mabov 9 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold, 'EquipExtended' by Hoftype, 'HD Colton' by HyperDeluxe, 'TT Norms Pro' by TypeType, and 'Neosande' and 'Nova Pro' by XdCreative (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, dynamic, punchy, confident, playful, impact, motion, display, modernity, oblique, heavy, rounded, geometric, compact counters.
A heavy, oblique sans with rounded, geometric construction and large, open curves. Strokes are broadly uniform with smooth terminals and minimal modulation, giving letters a dense, poster-like color. The slant is consistent across the alphabet, and the forms favor wide bowls and sturdy joins, with counters that stay relatively compact at this weight. Uppercase shapes read as simplified and athletic, while lowercase keeps single-story forms where expected and maintains a solid, forward-leaning rhythm.
Best suited to short, high-impact copy such as headlines, posters, apparel graphics, and bold brand marks where the oblique stance can communicate speed and confidence. It also works well for packaging or promotional materials that benefit from strong contrast against simple layouts.
The overall tone is energetic and assertive, with a sporty momentum created by the strong slant and thick, rounded forms. It feels contemporary and attention-grabbing, balancing friendliness (soft curves) with impact (dark typographic color).
The design appears intended to deliver maximum visual punch with a forward-leaning, modern voice—prioritizing impact, motion, and solid readability in display contexts over delicate text refinement.
In text settings the weight and oblique angle create strong word shapes and a sense of motion, but the tight counters and heavy joins can reduce fine-detail clarity at smaller sizes. Numerals match the same bold, rounded construction and maintain consistent presence alongside letters.